Thought Leadership Essays

Viewing posts from September, 2025

ITL #645   Integrated brand positioning and corporate communications: a winner’s playbook for B2B success

By: Henriette Viebig 22/09/2025
author"s portrait A Körber perspective on amplifying your message and maximizing ROI through the power of integration. By Henriette Viebig.

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ITL #644   Upholding integrity: why transparency matters in media relations

By: Kathryn Goater 15/09/2025
author"s portrait When a potential media opportunity arises, inform the client first, provide context and seek their expert input. By Kathryn Goater.

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ITL #643   Can we be strategic for a second? Successful partnerships in strategic communications

By: Jon White 08/09/2025
author"s portrait How an agency partner can truly add value from a strategic communications perspective. By Jon White.

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ITL #642 “Placeful PR” from Japan: a local university’s award-winning model for global public relations

By: Koichi Iwasawa 01/09/2025
author"s portrait Developing place-based PR centered on emotionally rich experiences that amplify belonging and identity. By Koichi Iwasawa.

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