Thought Leadership Essays

Viewing posts from July, 2025

ITL #637 Advanced outreach: evolving to prosper in the personalized news era

author"s portrait Developing a data-driven methodology for media relations which helps bridge trust gaps. By John Digles.

ITL #636 The data-driven storyteller: bridging analytics and narrative

author"s portrait PR thrives at the intersection of data-driven insights and authentic storytelling. By Cortney Stapleton.

ITL #635 Auspicious semiotics: Chinese consumer psychology

author"s portrait Savvy marketers find various ways of tapping into a uniquely Chinese blend of symbolism, language, and superstition. By Edwin So.

ITL #634 The strategic role of communication in enhancing a company’s ESG profile: the Amplifon case

author"s portrait Communication must play a central role in enabling ESG success, not merely in promoting achievements after the fact. By Salvatore Ricco.
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