Thought Leadership Essays

Viewing posts from July, 2025

ITL #636 The data-driven storyteller: bridging analytics and narrative

By: Cortney Stapleton 21/07/2025
author"s portrait PR thrives at the intersection of data-driven insights and authentic storytelling. By Cortney Stapleton.

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ITL #635 Auspicious semiotics: Chinese consumer psychology

By: Edwin So 14/07/2025
author"s portrait Savvy marketers find various ways of tapping into a uniquely Chinese blend of symbolism, language, and superstition. By Edwin So.

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ITL #634 The strategic role of communication in enhancing a company’s ESG profile: the Amplifon case

By: Salvatore Ricco 07/07/2025
author"s portrait Communication must play a central role in enabling ESG success, not merely in promoting achievements after the fact. By Salvatore Ricco.

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