Thought Leadership Essays

Viewing posts from June, 2025

ITL #632 Accelerating legal encroachment: are lawyers taking over the lead from crisis managers?

By: Dr. Tony Jaques 23/06/2025
author"s portrait The executive group should be reminded that no issue or crisis is ever solely a legal question. By Tony Jaques.

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ITL #631 Responsible guardians: nurturing the NextGen of human intelligence over the artificial

By: Joseph John Nalloor 16/06/2025
author"s portrait Our industry owes a responsibility to safeguarding the ‘human intelligence’ of the profession and not let it be overrun by artificial intelligence. By Joseph John Nalloor.

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ITL #630 Rewriting the PR playbook: what Gen Z employees and consumers are teaching us in Asia

By: Samantha Strauss 09/06/2025
author"s portrait Gen Zs will hold companies accountable for what they say and even more so, for what they don’t say. By Samantha Strauss.

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ITL #629 Aligning brands with what matters to people: the need for cultural fluency

By: Ron Jabal 02/06/2025
author"s portrait To succeed in today’s communication landscape, PR professionals must become cultural strategists. By Ron Jabal.

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