By:
Lydia Lee
07/06/2008
Taking a production of renowned Broadway musical 42nd Street on tour through China was not without its commercial risks. Lydia Lee lifts the curtain on the role of PR in securing a showbiz hit.
By:
Keith Hunt
07/06/2008
Running a PR business is never easy and companies with sloppy management practices fall quickly by the wayside. Keith Hunt offers his thoughts on where marketing services agencies, and PR agencies in particular, frequently go wrong.
By:
Phil Hampton
07/06/2008
UCLA has over the past two years been targeted by animal rights extremists. Phil Hampton explains how the Californian university is responding to despicable unlawful attacks by succinctly explaining its position.
By:
Robert W. Grupp
07/06/2008
In light of the shocking natural disasters in Myanmar and China and the starkly contrasting attitudes of their respective governments to media reporting of rescue and relief efforts, IPRA President Robert W. Grupp calls on the public relations community to
By:
Jonne Ceserani
07/06/2008
Jonne Ceserani argues that closely bonded teams are vital to high performance and that we all need to craft our skills in communication and relationships with the same energy that we give to our professional skills.
By:
Peter Bradley
07/06/2008
Speakers’ Corner Trust is a new UK-based charity promoting free speech, public debate and active citizenship as a means of reinvigorating civil society in the UK and supporting its development in emerging democracies. Peter Bradley explains why it’s so imp