Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #526 The year of the polycrisis: bad habits boards need to break

author"s portrait How can businesses steer clear of crisis? A white paper offers some sage advice. By Kate Alexander.

ITL #525 From AI to visual storytelling: key trends reshaping B2B PR

author"s portrait Tips on sharpening up B2B PR, and how ‘start-up Steve’ saw his business transformed. By Laura Hawksworth.

ITL #524 Strategic foresight: 10 considerations for PR practitioners

author"s portrait For the three years ahead, public relations practitioners require long-term strategic foresight. By Alain Grossbard.

ITL #523 Inclusive communication: how to build impact

author"s portrait Important steps you can take to build inclusivity into your communications planning. By Advita Patel.

ITL #522   World Press Freedom Day: Africa's contribution to the edifice of human rights

author"s portrait The collective African approach that brought about this important day in the international calendar underlines that press freedom should be a universal right. By Alain Modoux.

ITL #521 Considering a Voice to Parliament: lessons for Australia from the Black Lives Matter movement

author"s portrait With a referendum on constitutional change in the offing, corporate Australia should amplify First Nations voices and act with care and respect. By Matt Thomas.

ITL #520   Rethinking thought leadership: a voice of authority

author"s portrait Why communication professionals should treat thought leadership as a culture, not a campaign. By Natalie Mina

ITL #519 Net zero communications: how to effectively communicate sustainability efforts

author"s portrait Organizations must clearly show where they stand, where they want to go, which steps they are taking and the progress they are making. By Daniel Silberhorn.

ITL #518 Communication for calm: improving organisational or team chaos

author"s portrait Rushing to address symptoms of chaos without first understanding the root cause is doomed to failure. By Jenni Field.

ITL #517   Biodiversity loss: an issue for communications professionals

author"s portrait It is imperative that as a profession we urge businesses to think beyond their net zero emissions targets and analyse how their operations depend on nature. By Ava Lawler.
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