IPRA 2015 World Congress Abstracts


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IPRA was established in 1955 and will celebrate its 60th Anniversary in 2015, an important milestone for the premier international association that serves individual public relations practitioners with members in more than eighty countries.

The congress is due to take place at the Sandton Convention Centre on the 27th - 29th of September 2015.

As an official partner, PRISA is collaborating with SACOMM (The South African Communication Forum) to present two sessions within the official IPRA Congress Programme.

Nine posters will be presented in the exhibition area at the congress. These have been compiled by local and international university personnel, some being from University of Pretoria (UP) and Kenya Journalism Programme school of Science.

The posters will include a variety of topics namely, The Story of an Iconic Brand, The Essence of Integrated Communication, Brand Management in The Non-Profit Sector in SA and How to Encourage Millennials to Trust You.

12 abstract papers will be presented over two days as follows:

Monday the 28th of September:

  • Andrea Crystal
    Establishing brand trust with the Born Frees
     
  • Dr T le Roux
    Measuring South African Organisational-Stakeholder Relationships with specific reference to Trust
     
  • Andrea Crystal
    The story of an Iconic Brand: The African Development Bank
     
  • Lucrezea de Lange
    A conceptual analysis of leadership communication: New requirements for organisational leadership
     
  • Dr Lida Holtzhausen
    Brand Management in the Non-Profit Sector in SA: Modest Beginnings to Strategic Leading Enterprises
     
  • Prof Sonja Verwey
    Morality and communality: Ubuntu as moral framework for South Africa

Tuesday the 29th of September:

  • Prof Sonja Verwey
    Sustainability of client – agency relationships: A South African case study
     
  • Prof George Angelopulo
    CSR and the murmurs of discontent
     
  • Wium Adendorff
    The Business of a memorial – a case study
     
  • Dr Elsamari Botha
    Soccer Laduma
     
  • Dalien Rene Benecke
    Social capital, Trust and PR
     
  • Werner Theron
    A conceptual framework for exploring brand journalism’s contribution to the theory and practice of corporate communication/communication management

In addition, nine posters will be presented in the exhibition area at the congress. These have been compiled by local and international university personnel, some being from University of Pretoria (UP) and Kenya Journalism Programme school of Science.

The posters will include a variety of topic namely. The Story of an Iconic Brand, The Essence of Integrated Communications, Brand Management in The Non-Profit Sector in SA and How to Encourage Millennials to Trust You.

Traditional Public Relations is evolving, and emerging in a world where organisational leadership is growing in importance, and where Public Relations entails much more than just communicating with stakeholders on behalf of the organisation. In this world relationships are key, and trust becomes an important social currency that is highly desired but very difficult to attain.

PRISA/SACOMM sessions are scheduled from 16:00 on the 28 and 29 September 2015. Please refer to the IPRA Congress website onwww.ipra.org/congress for full details of the programme.

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