Invitation to an IPRA webinar on Deciphering facts from fiction: lessons learned for communicators: 14 April 2022


I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Deciphering facts from fiction: lessons learned for communicators will be presented by Tommaso Di Giovanni, Vice President of Global Communications, Philip Morris International on Thursday 14 April 2022 at 12.00 GMT/UCT (unadjusted).


What is the webinar content?

Misinformation is rampant, and often used to drive opposition to progress. Overcoming misinformation is particularly challenging for PMI, because of historical mistrust and skepticism. The webinar will describe how PMI affiliates around the world are countering misinformation and overcoming entrenched biases to promote science-driven change.


How to join

Register here at Airmeet. (The time shown should adjust to your device’s time zone.)

A reminder will be sent 1 hour before the event.


Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see


Background to Tommaso Di Giovanni

Tommaso Di Giovanni is Vice President of Global Communications at Philip Morris International (PMI). He leads a global team of 150+ communicators working to elevate PMI’s mission for open and meaningful dialogues on how to accelerate the achievement of a smoke-free future, where cigarettes are replaced with less harmful alternatives, in 100+ diverse markets.



International Public Relations Association Secretariat

United Kingdom

[email protected]

Telephone +44 1634 818308



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