First a reminder. We are barely 2 weeks away from IPRA’s annual Golden World Awards Gala, in Sofia, Bulgaria. IPRA’s GWA Gala is one of great collegiality among PR professionals from across the globe and features a conference exploring AI and VR trends in PR. Tickets for both events are available here: www.ipra.org
There is an interesting aspect to the global community of IPRA members connected through LinkedIn. In one sense this is an inclusive group, opening its arms to all communication professionals who share a willingness to exchange information, experience and insights as well as the feeling of belonging to one another through their profession. On the other, is it also a loosely knit group with little or no rules and no centrifugal force.
Or is there?
In fact, IPRA does have a unifying and uniting principle. It is the IPRA Code of Conduct, which itself is the offspring of various predecessors, known as declarations named after the cities in which they were adopted. I have written of this Code before and promised IPRA would undertake steps to make it easier for IPRA members in the LinkedIn group to endorse the code. Because by endorsing the code, they become truer IPRA members. It starts them on a path with entitlement to add to their name and professional details, the IPRA logo.
Is this important?
Well, for IPRA to go forth in the world of the communication profession it makes a difference. It is the difference of speaking out on topics and issues on behalf of a global community of professionals who have explicitly endorsed the Code. It is the undisputed sign of a community held together by more than professional exchange or collegiality. The Code, after all, aspires to provide a professional and moral bandwidth. Endorsing and supporting that Code is what makes us strong and durable. A few years back, when IPRA was considering its membership policy the then President suggested we create an opportunity for PR professionals to interact with IPRA for free. The proposal made sense in a fast-changing world of social media. I think we made a wise decision and the fact we now have a thriving LinkedIn group proves the point.
But we did omit one thing
What is that element of cohesion? None of us professionals
Bart de Vries
President 2016 – 2017Share on Twitter Share on Facebook