IPRA statement on Ukraine March 2022


IPRA, the International Public Relations Association, supports the words of the UN Secretary General António Guterres speaking after the 2 March 2022 resolution of the UN General Assembly. Mr. Guterres said: “The message of the General Assembly is loud and clear: End hostilities in Ukraine — now. Silence the guns — now. Open the door to dialogue and diplomacy — now. The territorial integrity and sovereignty of Ukraine must be respected in line with the UN Charter”.


In this light IPRA reaffirms our Code of Conduct which recalls both the Charter of the United Nations and the 1948 Universal Declaration of Human Rights. Moreover, in article 8 of the code we recall that in the conduct of PR, practitioners must “make every effort to not intentionally disseminate false or misleading information.”  IPRA thus reminds all parties of the danger of misleading information and calls for clarity and truth.


Our sympathy and our thoughts are with the people of Ukraine and IPRA members based there. Donations are always necessary in a humanitarian crisis. IPRA members and others are urged to help. At the national level please check local news sources for where to donate or ask us and we will enquire of our global network. At the international level you may donate to the UN Crisis Relief or the International Committee of the Red Cross.


IPRA recalls its policy to not become involved in political or religious activity beyond the encouragement of communication as a means of resolving disputes. In this context, although war is ongoing, we call on stakeholders to remember the soft power of communication. As Mr. Guterres said it is time to open the door to dialogue and diplomacy.

Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org



International Public Relations Association Secretariat
United Kingdom
[email protected]
Telephone +44 1634 818308



Welcome to IPRA



RSS / Atom