IPRA reaches out to Lithuanian PR groups


IPRA, the International Public Relations Association, has signed a co-operation agreement with both the Lithuanian Communication Association (LCA) and the Lithuanian Association of Public Relations Agencies (RSVA). Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.


Talking about the agreement LCA Chairman Elena Martinioniene comments: “Communication professionals constantly need to update their knowledge, improve their skills and understand future trends. Collaboration with an international community provides that great opportunity. I strongly believe that this co-operation will be beneficial for the members  of both organizations.”


The RSVA highly values the experience and competencies of IPRA. Our market is more then happy to adopt IPRA’s best practises, know-how and experience to ensure the highest standards of public relations. Cooperation with IPRA will benefit Lithuanian public relations agencies by improving our professional skills. Both organisations will have a great opportunity to share experiences and competences and discuss latest communication trends” comments Romualda Stonkute, Chairwoman of the Board of The Lithuanian Association of Public Relations Agencies.


IPRA is working with national PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry," explains IPRA President Svetlana Stavreva. “Our co-operation agreement with these two Lithuanian PR groups presents an opportunity for Lithuania’s PR talent to tap world-class PR know-how, to collaborate with our Golden World Awards competition, and as a result, help to elevate the role the country plays in our interconnected world.”


Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  


Background to the LCA

The Lithuanian Communication Association is a voluntary and independent association acting for its basis of its professional community. The organization unites more than 200 communications specialists working in public and private sectors as well as on an individual basis. The main goals of the association are professional development of its members, sharing information, promotion of communication and cooperation between members, as well fostering the prestige and importance of the profession.


Background to the RSVA

The Lithuanian Association of Public Relations Agencies was established in 2009 to ensure the ethical and professional standards of agencies, also to improve the business environment in the country. RSVA unites 8 agencies that provide high-quality public relations and consulting services and adhere to strict ethical standards in their operations: Ad verum, Agency 1323, Gravitas Partners, Headline Agency, Idea Prima, Integrity PR, Nova media LT and PR Service / Edelman Affiliate. For more information please visit: www.rsva.lt






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