IPRA and MEPRA in Middle East co-op agreement


IPRA, the International Public Relations Association, has signed a co-operation agreement with the Middle East Public Relations Association MEPRA. Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.


As the largest membership organisation for both in-house and agency PR practitioners in the Middle East, the Middle East Public Relations Association seeks to support the advancement of the practice, and excellence in the delivery, of public relations as well as providing forums to bring leading practitioners together and support the professional development of our members,”  says Jonty Summers MEPRA Chair. “In these we share common bonds with IPRA, which, in over 60 years of operations, has consistently championed the highest standards of ethical practice in public relations. We look forward to forging productive international links between our memberships”.


IPRA is working with national PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry," explains IPRA President Svetlana Stavreva. “Our co-operation agreement with MEPRA presents an opportunity for Middle East PR talent to tap world-class PR know-how, to collaborate with our Golden World Awards competition, and as a result, help to elevate the role the Middle East plays in our interconnected world.”

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  


Background to MEPRA

Founded in the United Arab Emirates in 2001, the Middle East Public Relations Association (MEPRA) is the industry body for the communications profession in the Middle East, with more than 1000 members from across the agency, corporate and government sectors. It is an association committed to promoting standards of excellence, sharing knowledge and building the capabilities of communication professionals in the region. Through MEPRA, members have access to industry insights, the ability to grow their network and further their professional skills. For more information visit www.mepra.org



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