IPRA extends co-operation in Azerbaijan and the Caucasus


IPRA, the International Public Relations Association, has signed a co-operation agreement with the Azerbaijan Public Relations Specialists Association (APRA). Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.

“It was enlightening to meet with APRA representatives last month in Baku. These agreements add to our extending network of co-operation with PR groups around the world,” explains IPRA President Bart de Vries. “Under these we hope to provide help where it is needed and to expand IPRA’s Golden World Awards programme to new areas of PR practice.”

Reacting to the agreement, APRA Chairman Ilham Mammadov comments: “This is a wonderful development for Azerbaijan as the first country in the Caucasus region to sign a cooperation agreement with IPRA. We will now help drive entries to the Golden World Awards 2018 from Azerbaijan and the region. By participating in the GWA, professionals in Azerbaijan will gain insight and experience.


Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org   

Background to APRA Azerbaijan

Founded in 2016, the Azerbaijan Public Relations Association (APRA) seeks to support the professional development of PR practitioners and improve PR-related education in the Republic of Azerbaijan. Public relations is a relatively new sphere for the country, and APRA is meeting a need to create an organization bringing together PR practitioners both in-house and within the growing number of consultancies. APRA promotes professionalism in public relations and adherence to industry standards among local PR practitioners.


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