IPRA co-operates with The International Association for the Measurement and Evaluation of Communication (AMEC)


IPRA, the International Public Relations Association, has signed a partnership agreement with The International Association for the Measurement and Evaluation of Communication (AMEC). Under the agreement, inter alia, the organisations will exchange information, share publications and help promote the ethical development of the PR profession.


“As the world’s largest media intelligence and insights professional body we are thoroughly looking forward to this co-operation,” said AMEC Global MD Johna Burke.


We're delighted to have AMEC as part of our global family of professionals. Their work around measurement and evaluation in communications has been nothing less than ground-breaking. The agreement between both our associations will be a strong added value for all our members. The IPRA Board and I are already looking forward to collaborating with Johna Burke and her colleagues to put an end to AVE's and to further implement the measurement and evaluation framework in the public relations profession globally," comments IPRA President Philippe Borremans.


Background to IPRA
IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  


Background to AMEC
AMEC is the International Association for Measurement and Evaluation of Communication. It is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research. AMEC has grown from 7 members to nearly 200 in its 25th Anniversary year, representing organisations based in 86+ countries worldwide, and more than 1000 professionals dedicated to measurement and evaluation best practice across the globe. AMEC thinks and operates internationally, forming working groups from different countries to work together on new initiatives, all reinforced by its vibrant chapters in Asia Pacific, Europe, Latin America, and North America. AMEC’s pioneering work in the field has included the development of the Barcelona Principles, a set of voluntary guidelines established by the PR industry to measure the efficiency of PR campaigns. For more see https://amecorg.com



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