IPRA and Uganda forge PR pact


IPRA, the International Public Relations Association, has signed a co-operation agreement with the Public Relations Association of Uganda (PRAU). Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.


Sarah Kagingo, the new President of PRAU declared “PRAU is delighted to get into this partnership with IPRA. This is a step in the right direction for our members as they continue to strive to realize PR excellence. Through partnerships like these, members are able to share knowledge and experiences with peers around the world. PRAU is committed to advancing the objectives of this partnership and ensure that they are realized”.


IPRA is working with national PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry," explains IPRA President Svetlana Stavreva. “Our co-operation agreement with Uganda presents an opportunity to tap world-class PR know-how, to collaborate with our Golden World Awards competition, and as a result, help to elevate the role Uganda plays in our interconnected world.”

Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org


Background to PRAU

The Public Relations Association of Uganda (PRAU) is the umbrella public relations body of Uganda having been set up to uplift the standards in and promote the public relations profession in the country. Membership is open to all PR and communications practitioners, business enterprises, SMEs, government bodies, PR agencies, NGO’s, students pursuing PR related courses and in-house PR departments. For more information please visit: https://www.facebook.com/prauganda  or www.prauganda.ug




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