VR impacting Iranian PR among learnings at 14th international symposium


The next generation of PR specialists use virtual reality for entertainment and education


The 14th International Public Relations Symposium held in Tehran recently, saw hundreds of international public relations professionals, scholars, executives and students interrogating the growing reality of virtual worlds, gaming and the impact of virtual reality technologies on public relations theory and practice.


Endorsed by the International Public Relations Association (IPRA), and within the symposium theme, Virtual Worlds: the future of Public Relations, attendees heard IPRA Board member Jacqueline Purcell give the inaugural address calling for public relations practitioners to commit to joining an organisation and to abide by a code of conduct:  a commitment especially valid during these uncertain times.


Purcell said: “Public relations has established its own body of knowledge, its own language, and its own way of perceiving and measuring achievement. The challenge of the future will be to establish communication processes and ethics for non-human engagement as we enter an age of enhanced technology, gaming, avatars and altered realities”.


IPRA has a Gaming and Virtual Reality award category in its annual Golden World Awards which recognise excellence in PR globally. Gaming is an industry now worth US$ 8.2 billion.


The symposium enhanced the scientific and practical reality of the "8th Art" and encouraged the region to use public relations techniques in state and private organizations. Highlights included a video from Professor Jim McNamara, a professor of mass communication, along with prominent Iranian professors. Iran News


Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  


Background to the Golden World Awards for Excellence.

The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. An overall IPRA Grand Prix for Excellence is presented each year to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.




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