More GWA entries expected from Serbia in 2018

IPRA, the International Public Relations Association, has signed a co-operation agreement with the Serbian Public Relations Society. Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.


 “After holding the GWA judging last year in Belgrade, it is good to now have this extended cooperation. These agreements add to our network with PR groups around the world,” explains IPRA President Bart de Vries. “Under these we hope to provide help where it is needed and to expand IPRA’s Golden World Awards programme to new areas of PR practice.”


Reacting to the agreement, Society president  Jelena Šarenac comments: “We are delighted to strengthen the cooperation between the Serbian Public Relations Society and IPRA, joining forces in promoting communication and developping the PR profession. This year, we will encourage our members to present their achievements at the Golden World Awards 2018. We look forward to exchanging experience and knowledge with IPRA and extending contacts with fellow professionals.

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit:  


Background to the Serbian Public Relations Society

The Serbian Public Relations Society is an group of communication professionals established in 2004. Our aim is to promote communication and the PR profession as well as to contribute to the implementation of the highest professional and ethical standards. The Society organizes trainings, educational programs, as well as the annual international conference, PRilika. Every year, the Society awards the best campaigns, programs, individuals and organizations in more than 15 categories. We gather PR professionals in Serbia and encourage cooperation with colleagues from the region and world. For more information, please visit



International Public Relations Association Secretariat

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