IPRA and Sweden form new ethical ties


IPRA, the International Public Relations Association, has signed a partnership agreement with the Svenska PR-företagen. Under the agreement, inter alia, the organisations will exchange information, share publications and help promote the ethical development of the PR profession.


I look forward to initiating this exciting collaboration that will allow our association to offer our members a global outlook, both through international PR news and international competitions,” says Sandra Kastås, president of Svenska PR-företagen, Stockholm, Sweden.


IPRA is working with PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry,” explains IPRA President Svetlana Stavreva. “Our new partnership with Svenska PR-företagen is a perfect platform for communications professionals to join forces and help our industry and profession in times when we need it most.

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  


Background to Svenska PR-företagen

Svenska PR-företagen is an industry association with the aim of providing companies that offer public relations services a forum that facilitates networking, as well as the exchange of experience and expertise. The association encourages an open debate about public relations, its working methods, basic principles, and ethical norms. Svenska PR-företagen believes that a deeper general understanding of PR helps to strengthen the industry's legitimacy. Both in Sweden and abroad, membership in the association is regarded as a sign of quality. Everyone who engages in the association works voluntarily. More information at www.svenskaprforetagen.se  




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