IPRA and EUPRERA seal a new partnership


IPRA, the International Public Relations Association, has signed a partnership agreement with the European Public Relations Education and Research Association (EUPRERA). Under the agreement, inter alia, the organisations will inform each other about study outcomes, publications and events to help with the development of the PR profession.


EUPRERA President Dra. Ángeles Moreno comments “The role of communication has become more than important in the current year: it has been essential to survive. There is an urgent need to rethink once again about paradigms of efficiency and create new scientific and reliable knowledge. How could and should public relations contribute to the construction of the new social and corporate realities? EUPRERA is very happy to execute its mission in cooperation with IPRA to facilitate a transfer of knowledge between the professional and academic fields. We are convinced that, together, we can better lead the industry to the next level.”


IPRA is working with PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry," explains IPRA President Svetlana Stavreva. “Our new partnership with EUPRERA is a great platform for communications professionals to join forces and help our industry and profession in times when we need it most.


Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org   


Background to EUPRERA

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organization whose mission is to enhance and promote innovation in the knowledge, research, education and practice of strategic communication. Through its membership of universities and other research associations and bodies from 40 countries, EUPRERA has developed a range of diverse and high profile transnational research projects and led some of the foundational and longest running research projects for the discipline. EUPRERA has an extended worldwide network through research projects and international cooperation. More than 200,000 scholars and practitioners can potentially be reached through its extended network channels and partnership arrangements. For more information please visit: http://euprera.org



International Public Relations Association Secretariat

United Kingdom

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