Zehra Güngör: Turkey is flying high


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My being elected president of the IPRA is as important for the country of which I am a citizen as it is for me personally. Not only am I there as someone representing my country, the 50th president of a enormous world organization is also going to be from Turkey!
Zehra Güngör
 

Interview and photo by SKYLIFE

Can you tell us briefly about the IPRA?

The IPRA is an association that was founded in 1955 by professionals and academics working in the field of public relations all over the world. It is an international network today with close to a thousand members from 100 countries. Betul Mardin and Ceyda Aydede were president of the association before me. The only countries outside of Turkey that have produced presidents are the U.S., the UK and France. This is an indicator of how advanced Turkey is in the field of public relations after the countries that were the architects of it.

What does the presidency mean for you and for Turkey?

I will be the fiftieth president of the 60-year-old IPRA. It is a great honor for me. I have been an officer in the IPRA for eight years. For the last four years I have been a member of the board of directors. But my being elected president of the IPRA is as important for the country of which I am a citizen as it is for me personally. Not only am I there as someone representing my country, the 50th president of a enormous world organization is also going to be from Turkey!

How would you assess Turkey’s position in the world in terms of public relations?

If we look at it from the point of view of the economy and the investments being made in Turkey, then Turkey is flying high at the moment. It is producing international brands, and Turkish Airlines is one of them. Istanbul is a brand in and of itself.

 

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