IPRA strikes PR agreement with Japan


IPRA, the International Public Relations Association, has signed a co-operation agreement with the Public Relations Society of Japan (PRSJ). Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.


We are honoured and privileged to have a cooperative relationship with IPRA,” comments Kei Watanabe, Executive Secretary General, PRSJ. “We are looking forward to exchanging information on evolving ideas and issues in public relations to help us all make a better contribution to the worldwide reputation of public relations.”


IPRA is working with national PR associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry,” explains IPRA President Svetlana Stavreva. “Our co-operation agreement with PRSJ presents an opportunity for Japanese talent to tap global PR know-how and to collaborate with our Golden World Awards competition.”

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  


Background to PRSJ

The Public Relations Society of Japan (PRSJ) comprises individuals and companies who are committed to the development of public relations capabilities in Japan. The PRSJ currently has 589 members including over 300 company members both from the client and agency side. The PRSJ aims to expand PR knowledge, to share PR methods, and to educate PR professionals. Created in 2007, one unique activity is the Certificate of Authorization for PR Planners through which over 2600 professionals have been accredited. PRSJ was established in 1980 by the merger of the Japan PR Society and the PR Work Japan Society, and will celebrate its 40 year anniversary in 2020. For more information please visit: www.prsj.or.jp/en 




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