IPRA and India’s PR Society reach accord


The Public Relations Society of India PRSI has signed a co-operation agreement with IPRA, the International Public Relations Association. Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.


“The world's leading professional body of public relations and communication management, IPRA, and the national body of the PR professionals of the largest democracy of the world, the Public Relations Society of India, joining hands together for strengthening the profession is a great milestone” comments PRSI President Dr Ajit Pathak. “Collaboration to promote each other and knowledge sharing will go a long way to shape the future of the profession which needs to give its best to the corporate world, the nation and society”.


IPRA is working with national PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry," explains IPRA President Svetlana Stavreva. “Our co-operation agreement with PRSI presents an opportunity for Indian PR talent to tap world-class PR know-how, and to collaborate with our Golden World Awards competition.”

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  


Background to PRSI

The Public Relations Society of India, established in 1958, is  the national association of public relations and communication professionals with a mission to promote recognition of public relations as a profession and to formulate and interpret to the public the goals and the potential of public relations as a strategic management function. With 25 chapters across the country and over 4000 members, this national association provides an effective platform to public relations practitioners from multinationals, the public and private sectors, NGOs, academia and consultancies. For more information please visit: www.prsi.org.in




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