Invitation to an IPRA webinar on AI and PR: 11 September 2025
3 hours, 45 minutes ago
I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar PR in the age of AI - what can’t be replaced? will be presented by Fábio Brandt, CEO, Novo Selo Comunicação, Brazil on Thursday 11 September 2025 at 12.00 GMT/UCT (unadjusted).
What is the webinar content?
Artificial Intelligence is transforming communication at lightning speed. From content creation to analytics, many aspects of PR are already being automated. But what about the irreplaceable human touch?
Join us for this thought-provoking webcast as we explore:
- The PR tasks AI is set to replace - and the ones it never will
- The unique role only humans can play in building trust and empathy
- Why AI won’t solve all our challenges - and what problems remain
- How AI can unintentionally fuel misinformation in crises, and how PR pros should respond
Discover where human judgment, creativity, and ethics remain the true superpowers of public relations.
How to join
We are now using MS Teams. There is no pre-registration. Simply click on this link on the day. And please mute your microphone and turn off your video.
PR in the age of AI - what can’t be replaced?
11 September 2025
12.00 GMT unadjusted for summertime
Meeting link: PR in the age of AI - what can’t be replaced? |
Meeting ID: 932 849 704 771 9
Passcode: aD3om2
Background to IPRA
IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org
Contact
International Public Relations Association Secretariat
United Kingdom
Telephone +44 1634 818308
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