Message from the IPRA President: Communication for Trust, Ethics, and Progress in Ghana November 2025
4 hours, 16 minutes ago
Dear friends and colleagues,
Early this October, Accra became the epicentre of meaningful dialogue and professional exchange as the Ghana Institute of Public Relations (IPR), in collaboration with the African Public Relations Association and with participation from IPRA delegates, hosted an inspiring public relations knowledge-sharing conference. This event confirmed Ghana’s position as one of the most dynamic hubs of communication excellence in Africa.
The conference addressed some of the nation’s most pressing challenges. Among them the issue of Galamsey (illegal mining) which has significant environmental, economic, and social implications. What made this discussion particularly valuable was the perspective of communication professionals who emphasized that lasting solutions to complex problems must begin with strategic communication. Through ethical dialogue, transparency, and public engagement, communicators have the power to build understanding, mobilise action, and promote responsible governance.
We were honored by the contribution of His Excellency John Dramani Mahama, President of the Republic of Ghana. His participation added weight to the event, not only as President but also as a fellow of Ghana’s Institute of Public Relations and a leader who understands the transformative role of communication in society. President Mahama’s reflections on trust, and accountability resonated with IPRA’s mission to advance trusted communication and the ethical practice of public relations.
A word of recognition must go to Mrs. Esther Cobbah, President of IPR Ghana and IPRA President Elect for 2026. Her leadership, both visionary and compassionate, was instrumental in shaping the success of this conference. Esther has long demonstrated how communication rooted in ethics, empathy, and excellence can drive national development and elevate our profession globally. Her presence symbolizes the bridge between Ghana’s strong professional tradition and IPRA’s mission.
The exchanges in Accra reaffirmed that public relations is not only a business function but also a strategic pillar of national development. In a world where misinformation, polarisation, and environmental crises threaten cohesion, communicators must stand at the forefront of change. The discussions held in Ghana underscored that ethical, people-centred communication can strengthen democracy, inspire behavioral change, and foster unity.
As IPRA celebrates its 70th anniversary, we remain proud to stand alongside partners like IPR Ghana and leaders like Esther Cobbah in advancing the role of communication as a tool for building trust, transparency, and global prosperity.
With respect and appreciation,
Nataša Pavlović Bujas
IPRA President 2024–2025
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