IPRA reaches out to Latvia and the Baltics
2 months, 3 weeks ago
IPRA, the International Public Relations Association, has signed a co-operation agreement with the Latvian Communication Association (LaKA). Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.
The Latvian Communication Association (LaKA) was founded in 2001, and it is a union of 14 leading public relations and communication consultancies.
“IPRA is working with national PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry," explains IPRA President Svetlana Stavreva. “Our co-operation agreement with the Latvian Communication Association presents an opportunity for Latvia's PR talent to tap world-class PR know-how, to collaborate with our Golden World Awards competition, and as a result, help to elevate the role Latvia plays in our interconnected world.”
Background to IPRA
IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org
Background to LaKA
The Latvian Communication Association (LaKA) was founded in 2001, and it is a union of 14 leading public relations and communication consultancies representing a combined market share in Latvia of over 70%. LaKA hosts the annual event Mi:t & Links Baltic Communication Awards – the biggest and most influential communication industry event in the Baltic Sea region. For more information please visit: www.laka.ngo
International Public Relations Association Secretariat
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