IPRA joins global taskforce for covid-19 communications


IPRA has joined a coalition of global PR groups launching a free consultation service to help communications leaders manage their organisations and agencies through the covid-19 crisis. The new service connects experienced advisors from around the world with those seeking support.


In order to both support the recruitment of the advisors, and maximise the reach to those seeking advice, the service’s co-ordinator the UK-based Public Relations and Communications Association (PRCA) is partnering with the European Association of Communication Directors (EACD), the International Association of Business Communicators (IABC), the International Communications Consultancy Organisation (ICCO), as well as  IPRA.


Taskforce advisors will provide impartial and practical advice during 30-minute confidential consultations. Those seeking support do so by completing a form on the PRCA website.


Covid-19 communications taskforce chair, Tony Langham said: “Communications leaders, both in-house and in consultancies, are going to be faced with some of the most difficult decisions of their lives in the next few weeks. We all make better decisions when we talk things through with someone from outside our day to day world.”


IPRA President Svetlana Stavreva comments: “By joining this global initiative IPRA is helping our members to rise to the challenge we face from covid-19. IPRA’s members will help to add value to colleagues in need.” IPRA Secretary General Philip Sheppard adds: “IPRA is proud to support this excellent initiative and will indeed rally its network of global experts. Those wishing to volunteer should contact me here.



Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org




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