IPRA and Bulgarian PR agencies reach accord
2 months ago
IPRA, the International Public Relations Association, has signed a co-operation agreement with the Bulgarian Association of PR Agencies (BAPRA). Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.
“I am delighted we start a partnership with IPRA and I believe that this will bring great value to both organisations. It was especially rewarding for me as both a former IPRA President and the current BAPRA Chairwoman to bring about this agreement,” comments Maria Gergova- Bengtsson.
“IPRA is working with national PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry," explains IPRA President Svetlana Stavreva. “Our co-operation agreement with BAPRA presents an opportunity for Bulgarian PR talent to tap world-class PR know-how, and to collaborate with our Golden World Awards competition. Indeed we have already seen new GWA Bulgarian entries this year taking advantage of their special entry price.”
Background to IPRA
IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org
Background to BAPRA
The Bulgarian PR association (BAPRA) supports and strengthens PR as an activity, working to help build society. BAPRA aspires to improve partnerships between the PR industry and the state and local authorities, as well as academic circles, business, civil organizations and the media. BAPRA promotes ethical standards through self regulation, supporting a transparent, respectable and socially responsible PR. In short BAPRA is the voice of the Bulgarian PR business. For more information please visit: www.bapra.bg
International Public Relations Association Secretariat
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