Invitation to an IPRA webinar on The digital era: is traditional PR dying? 8 December


I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar The digital era: is traditional PR dying? will be presented by Mohammed El Batta on Thursday 8 December 2022 at 12.00 GMT/UCT (unadjusted).


What is the webinar content?

The webinar will discuss how traditional PR has evolved in the digital era. The discussion will shed light on how digital and social media are becoming mainstream PR and how agencies and clients are now focusing more on digital PR than traditional channels. The webinar will highlight, with examples from the Middle East region, how integrating digital marketing into PR campaigns is now a necessity and will reveal the best ways to generate media coverage in the digital era.


How to join

Register here at Airmeet. (The time shown should adjust to your device’s time zone.)

A reminder will be sent 1 hour before the event.


Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see


Background to Mohammed El Batta

Mohammed El Batta is a marketing communications professional with over 23 years of experience with clients in the Middle East, Europe and USA. His expertise spans strategic corporate communications and campaign planning, crisis management, internal communications, media relations, as well as branding and event management. Mohammed spearheaded the launch of the Let’s Talk event series bringing together marketing communications professionals from across the Middle East. He has degrees in political science from the American University in Cairo.



International Public Relations Association Secretariat

United Kingdom

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