Human above all – the theme of Slovenia's annual conference

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1 day, 6 hours ago

Ethical communication in the era of rapid artificial intelligence development, the future of the public relations profession, and the responsibility of PR practitioners were among the key topics discussed during a panel at the 27th SKOJ Conference of the Slovenian Public Relations Association, held under the theme Human Above All.

The panel was led and moderated by the PRSS President Tina Cipot and comprised Nataša Pavlović Bujas, IPRA President 2024 – 2025, and Prof. Dr. Dejan Verčič, Chairman of the IPRA ABA regional chapter and head of the international research team behind the recent IPRA Gold Paper Ethical Standards and Guidelines for the Use of AI in Public Relations.

Nataša echoed the event’s theme is her intervention: “The human being remains at the centre of public relations, further emphasizing the responsibility of PR practitioners to act in the best interest of communities and to use their influence responsibly."

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  

Background to PRSS

The Public Relations Society of Slovenia (PRSS) is the leading national organization dedicated to advancing the profession of public relations and strategic communication. With 35 years of experience, PRSS has been at the forefront of promoting the highest ethical standards, professional development, and knowledge exchange within the industry. Through conferences, workshops, and collaborations with international organizations, PRSS provides its members with valuable opportunities to learn from global best practices and enhance their expertise. More information at www.piar.si

Contact

International Public Relations Association Secretariat

United Kingdom

[email protected]

Telephone +44 1634 818308

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