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Data Is a Value – Protect It! From Latvia takes the Grand Prix at the 2025 IPRA Golden World Awards, while there is whiff of greenovation about the Global Contribution Award in Ghana

The Grand Prix 2025 of the IPRA Golden World Awards for Excellence (GWA), the world’s most prestigious PR awards scheme, went to Data Is a Value - Protect It! about the importance of safeguarding personal information. The campaign from Latvia’s Olsen + Partners on behalf of the Data State Inspectorate used pop-up stores in Riga shopping malls. The Everything for Nothing. Nothing for Everything stores offered prizes in exchange for personal data.

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