IPRA extends co-operation to Hong Kong to help with local perspective


IPRA, the International Public Relations Association, has signed a co-operation agreement with The Public Relations Association of Hong Kong Limited (PRAHK). Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.


Reacting to the agreement, Ross Lai, President of PRAHK commented: “The Public Relations Association of Hong Kong is honoured to enter into an agreement with IPRA. PRAHK will benefit from the worldwide representation of IPRA’s membership and access to global trends in public relations. Meanwhile, we will be happy to provide a local perspective to IPRA wherever required.”


“This co-operation renews a friendship stretching back to 1992. These agreements add to our extending network of co-operation with PR groups around the world,” explains IPRA President Bart de Vries. “Under these we hope to provide help where it is needed and to expand IPRA’s Golden World Awards programme to new areas of PR practice.”

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org  


Background to PRAHK

The Public Relations Association of Hong Kong (PRAHK) was incorporated in 1966. It is a non-profit making organization. Council Members run its ordinary affairs on a voluntary basis. The objectives of PRAHK include promotion of the science and practice of public relations; fostering and developing of the spirit of friendly collaboration among members of the public relations field; and holding training courses and seminars. For more information please contact: [email protected]  



International Public Relations Association Secretariat

United Kingdom

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Telephone +44 1634 818308


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