Invitation to an IPRA webinar on The Weixin story 9 March 2023


I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar The Weixin story: PR’s contribution to CSR will be presented by Zoe Chou, Dean of the Weixin Strategic Research Institute and the Head of PR at Weixin on Thursday 9 March 2023 at 12.00 GMT/UCT (unadjusted).


What is the webinar content?

The One for all Love meal Program won the 2022 Golden World Awards grand prix. The webinar will discuss the background to the program and discuss other corporate social responsibility projects from China’s Weixin and its parent company Tencent.


How to join

Register here at Airmeet. (The time shown should adjust to your device’s time zone.)

A reminder will be sent 1 hour before the event.


Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see


Background to Zoe Chou

Zoe Chou is Dean of the Weixin Strategic Research Institute and the Head of PR at Weixin. She is one of the pioneers of China’s Internet communications and has been a trailblazer of marketing in the digital age. Zoe has been guest lecturer at the School of Journalism and Communication, Tsinghua University and the School of Journalism, Fudan University. She has also served as a judge for a number of international marketing awards.




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