Invitation to an IPRA webinar on Public perception of PR: it's not just about press relations: 12 May 2022


I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Public perception of PR: it's not just about press relations will be presented by Alain Grossbard in conversation with Robert Masters and IPRA Board members and other experts on Thursday 12 May 2022 at 12.00 GMT/UCT (unadjusted).


What is the webinar content?

The webinar builds on our March webinar about the history of PR demonstrating how PR today is a multiple-disciplinary management tool encompassing an ever-growing set of communication methods and channels. Alain will be joined by PR professionals from around the globe who will present the first results of the exploratory IPRA survey on the scope of PR today.


How to join

Register here at Airmeet. (The time shown should adjust to your device’s time zone.)

A reminder will be sent 1 hour before the event.


Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see


Background to Alain Grossbard

Alain Grossbard is a lecturer in public relations and marketing at RMIT University, Australia. He has extensive experience as a Chairman, MD, GM in communications for numerous Australian and overseas companies. He is an IPRA Board member and leads the IPRA Scope of PR working group.



International Public Relations Association Secretariat

United Kingdom

[email protected]

Telephone +44 1634 818308


Welcome to IPRA



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