Croatia celebrates its 20th PRO PR conference


Under the theme Green public relations, green responsibilities, a three-day international conference for public relations started 4 May 2023 at the picturesque Plitvice Lakes in Croatia. The event also features the PRO PR Globe Awards recognised by IPRA.


The conference has over 200 participants from 13 countries and 28 speakers. “The profession of public relations has experienced a digital operational transformation in the last 10 years, and now it finds itself in a new role, the role of one of the guardians of planet Earth,” said the president of the organizing committee, Danijel Koletić, at the opening ceremony.

Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see


Background to PRO PR and the PRO PR GLOBE Awards

The international PRO PR Conference has the mission of connecting experts who are part of the public relations industry, and those who are part of the integrated communication process. PRO PR GLOBE Awards was established for individual experts who make a significant contribution to the development of public relations. The awards are recognized by IPRA as well as PRCA, ICCO and CIPR. For more see   



International Public Relations Association Secretariat

United Kingdom

[email protected]

Telephone +44 1634 818308


PRO PR Conference

Danijel Koletić

President of the Organizing Committee

[email protected]

Telephone +385 98 417 108


Welcome to IPRA




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