IPRA member Dobrila Močević receives Woman.Comm Special Star 2026 award
1 hour, 24 minutes ago
IPRA member, Dobrila Močević, owner and Director of PRIME Communications in Bosnia and Herzegovina, has received the regional award Woman.Comm Special Star 2026 in recognition of her longstanding contribution to the development and advancement of the public relations and communications profession in the region.
The Woman.Comm Special Star award recognises women who have made a significant contribution to strengthening the communications industry through professional associations, knowledge sharing, education, mentoring, conferences and projects that advance professional standards.
A member of the International Public Relations Association (IPRA), she is also a founding member of the IPRA Alpe-Balkan-Adria Chapter and serves as its Chair for Bosnia and Herzegovina.
One of her most significant contributions to the profession is her work on PROACTIVE, a regional conference dedicated to public relations, communications, media and business. Involved in the initiative since its establishment in 2005, she has played a important role in shaping its programme and bringing together communications professionals, academics and business leaders from across the region.
The 15th edition of PROACTIVE, endorsed by IPRA, is scheduled for May 2027, coinciding with the 25th anniversary of PRIME Communications.
Background to IPRA
IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org
Background to Woman.Comm Club
Woman.Comm Club is a community of women in Bosnia and Herzegovina and neighbouring countries who work in communication industry shaping PR, marketing, advertising, and media. They work together to strengthen women’s role in the communications industry. Established and lead by Irena Milićević Vukoja, also member of IPRA and founding member of the IPRA Alpe-Balkan-Adria Chapter, the Club’s mission is to build a community rooted in mutual support, knowledge-sharing, and highlighting the importance of women in communications. Through the exchange of ideas and innovation, the Club seeks to inspire the next generation to take on leadership roles. Their vision is to become the leading society for women in the region, fostering a culture of belonging, mentorship, and innovation to help members realize their full potential.
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