IPRA holds first AI expert panel at EUPRERA Malaga
1 hour, 4 minutes ago
In preparation for a new Gold Paper, Trust & Influence in the Age of AI, IPRA member Lea-Ann Germinder moderated an expert panel at the recent EUPRERA 2026 Congress in Malaga., Spain.
The event which addressed the theme of strategic repositioning of PR in AI governance took place in mid-September. This new Gold Paper compliments IPRA’s Gold Paper no.19: Ethical standards and guidelines for the use of Artificial Intelligence in public relations, published in 2025.
Left to right are the panellists: Ganga Danesh, Anne Gregory, Dejan Vercic, Lea-Ann Germinder, Ana Adi.
Photo credit: EUPRERA (European Public Relations Education and Research Association) and The Faculty of Communication Sciences, University of Málaga. Photographer: Jorge Sarrión
Background to IPRA
IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org
Contact
International Public Relations Association Secretariat
United Kingdom
Telephone +44 1634 818308
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