Invitation to an IPRA webinar on fighting fake news: 13 July 2023


I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Fighting fake news: why should PR experts care? will be presented by Nidal Abou Zaki on Thursday 13 July 2023 at 12.00 GMT/UCT (unadjusted).


What is the webinar content?

The webinar will analyse the modern era scourge of fake news, explain its origins and its path forward. The webinar will also explore the dangers of fake news to PR including the undermining of authenticity and the erosion of trust.


How to join

Register here at Airmeet. (The time shown should adjust to your device’s time zone.)

A reminder will be sent 1 hour before the event.


Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see


Background to Nidal Abou Zaki

Nidal Abou Zaki is the founder and managing director of Orient Planet Group. A journalist, author, and thought leader in management consultancy, he started the company in 2000, after leaving his post as corporate communications manager of the Dubai World Trade Centre. Nidal has a BSc in business administration from the Lebanese American University. He continues to write opinion pieces for the UAE’s Al Bayan newspaper.



International Public Relations Association Secretariat

United Kingdom

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Telephone +44 1634 818308



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