Invitation to an IPRA webinar on conscious branding: 15 February 2024
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3 months, 3 weeks ago
I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Unveiling conscious branding: strategies for ethical and business impact will be presented by Maria Gergova-Bengtsson, Paolo Marino, Giuseppe Cavallo on Thursday 15 February 2024 at 12.00 GMT/UCT (unadjusted).
What is the webinar content?
The webinar will explore the proposition that when a brand operates from its centre of gravity, it can become a symbol that people use to express their own identity. Why? Because it is able to generate a meaningful and authentic value proposition that people can adopt as a representation of their values and worldview.
How to join
Register here at Airmeet. (The time shown should adjust to your device’s time zone.)
A reminder will be sent 1 hour before the event.
Background to IPRA
IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org
Background to the speakers
Maria Gergova-Bengtsson
Maria is an entrepreneur and a PR expert. She understands reputation and communication at corporate and product level in complex organizations. She manages her own business and gathers other businesses in networks in EMEA and globally. Synergy enabler. Multicultural, multinational experience. Talent reader. Business builder.
Paolo Marino
Paolo is an entrepreneur and a business enabler with a groundbreaking creative background. He is able to cut through complex concepts straight to the essence with a practical fluff-free attitude. He understands what it takes to make a brand interesting and is in touch with the Spirit Of The Moment. He carries with him the genius that made him a sought after master of advertising. Humorous and a stimulating thinker.
Giuseppe Cavallo
Giuseppe is a brand strategist. He understands brand building and storytelling at the strategic level. He organizes fuzzy ideas and concepts in models that help to create order, understanding and effective operation. He loves to travel between theory and practical everyday reality. A lover of synthesis, a conceptualiser with occasional sparks of creativity.
Contact
International Public Relations Association Secretariat
United Kingdom
Telephone +44 1634 818308
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