THD was born to highlight the consequences of what polarization causes in our society. We conducted a study and recollected more than 600 million data in 12 countries and discovered that polarization is addictive and it has grown by 40%. With experts in the field, we detected that this phenomenon was happening because polarization causes the same effects as a drug. To raise awareness, we created THD and presented it to the media. It allowed us to reach the most important peak of searches for “polarization”, making people interested in a phenomenon that is becoming more frequent in society.
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