Hiring campaign for housewives PDF


Japan is pretty much behind in women’s social advancement. Many housewives are in the situation “wondering to work, but doesn’t realize”. These kinds of women called “potential workforce”, exist approximately 3,150,000. McDonald’s Co.(Japan) found out that if employer change the stance to accept employee, it is possible to establish foundation which support women to return to society. Based on the research about the anxious insight of housewife, prove that asset of McDonald’s can resolve their problems. As a result, succeeded to employ over 10,000 with this program, and become fundament of women’s social advancement in Japan.

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