The Smallest McDonald’s in the World PDF
McDonald's For You. The smallest McDonald's restaurant in the world. Instead of asking guests to visit McDonald's restaurants, we invited them to tell us where they would want a McDonald's, and why. It created a huge buzz throughout the country. The winners were surprised with their very own McDonald's for You, creating engaging emotional content-episodes around personal feel-good experiences that all Dutch could emphasise with. The campaign was highly engaging, resulting in all time high PR-value of €403.290 and over 30 million earned media impressions and a double digit growth in comparable sales in all restaurants during the campaign period.