"TBE protection? Yes, of course!" is an emotional campaign on tick-borne encephalitis (TBE), a disease caused by tick-transmitted TBE viruses. Moving away from the traditional disease awareness approach, this campaign communicates via so called “people ambassadors” who enjoy being outdoors while playing it safe when it comes to the risk of tick-borne diseases.   While the program was very successful in traditional measures (500 mio reach in Germany), it started with digital and social content and focusses on search visibility. Academic research sees zecken.de as the best disease awareness website in Germany.

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