Edelman as lead agency for content amplification devised a multichannel media approach for the Vatican’s Global public movement “Sport at The Service of Humanity”. Based on global cultural insights and the Pope’s vision of sport and religion working together as one for the greater good of humanity, the integrated program engaged multiple audiences from across the world, generating unprecedented media coverage internationally from a diverse pool of top tier media about one overarching and very important movement, sparking a global dialogue between the two worlds of faith and sport.

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