Samsung PhotoWalk: Creating a new paradigm in the way mobile devices are seen PDF


Introduction of a new smartphone is easy, but bringing the features and differentiators alive, gives the product a whole new meaning for millennials. Using this insight we created a photowalk with Samsung. We took a trip to the Indian state of Sikkim and covered multiple genres - food, fashion, modern art and travel. The Galaxy S6 went on to deliver record breaking sales.

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