Roomie PDF


 Child abuse remains difficult to root out. Yearly, 119,000 Dutch children fall victim. Research shows 94% of teens will try to help when a friend tells them they’re being abused. Victims fail to see this: they believe they’re alone with their problem. The campaign created ROOMIE: indicating a safe place, a ‘room’ for friends. By displaying the ROOMIE symbol, teens make clear: ‘I am here for you, I’m willing to listen and help.’

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