Road safety, smart mobility PDF
Being a Public Institution ACI has to promote sound principles for a conscious mobility, regardless the interests of the various business players. Since Italy is home to important automobile manufacturers and birthplace of Motorsport we felt an ever-increasing need to raise awareness upon the current mobility revolution which will radically change the human-automobile relationship. We succeeded in making a low-budget but tailor-made communication campaign for each of the media we used. TV was used to generate emotion in the audience, the online and offline press to inform the public and local radio channels to attract the motorist’s attention while driving.