KFC Minifootball Cup for youth amateur teams, held since 2012, has grown into Russia’s largest sports CSR initiative. It aims to promote street football and raise a healthy, active generation. The 2015 season gathered 2,077 teams, 15,835 players from 26 cities of Russia and Kazakhstan; 35,000 fans attended events. But the main success is tens of thousands of young boys gripped by a passion for sports.

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