K-Health application launching
Maccabi partnered with K-Health to develop an innovative personal health app. Through a successful PR process, we placed dozens of exposures in all leading media platforms in Israel in January 2018. Within just a few days we managed to bring over 25,000 organic downloads and the app rose to #1 in the iOS app store and the Google Play store in Israel The challenge was tremendous, since 'K-App' competes directly with giants such as Dr. Google and apps in the health field. We succeeded in reaching the media and consumers with a differentiated, clear message that drove massive results.