Improving Local Investors Through Online Campaign PDF
In 2018, the government of Indonesia through Ministry of Finance (MoF) conducted an innovation specifically aiming at boosting the number of local investors that potentially raised the number of young investors in government bonds. The reason behind this policy was the need of financial market deepening for local investors. To achieve the objective, the MoF applied online campaign at minimal campaign cost of USD29 thousand. Implementing online system for the first time, the Saving Bond Retail (SBR) series 003 and 004 had attracted 22,878 investors in total, which was larger than its previous series SBR-002 of only 6,557 investors.