Fur Out! Canine Idols Woo(f) Tourists to Akita PDF


As the world’s population moves increasingly from rural towards urban living, Japan’s provincial communities face serious socioeconomic issues that threaten their very existence. This campaign represents a fresh, unique approach for the revitalization of rural economies by tapping into overseas markets for alternative revenue streams.   Identifying Taiwanese tourists as a key market, the team’s research into essential aspects of Japan’s Northern Akita region, and the relevant preferences and interests of the target group, looked beyond conventional tourist attractions. The resulting campaign strategically combined the fame of Akita dogs with the popularity of Japanese idol groups among the Taiwanese public.

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