Creating Groundswell for South Africa’s First Dance Movie PDF


Reflecting the state of the film industry in South Africa, where funds are spent on creating a movie and almost zero on marketing, the film Hear Me Move (HMM) relied solely on PR to drive audience. The PR team developed a strategy that delivered a WOW factor, which resulted in Coal Stove Pictures and the movie achieving local and international acclaim.

Welcome to IPRA
GWA Gala: